Plausible Analytics
Open source, privacy-first web analytics. Lightweight, cookie-free alternative to Google Analytics with simple dashboards and GDPRs compliance.
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Privacy-first, lightweight web analytics that's a cookie-free, GDPR-compliant alternative to Google Analytics.
Core Features
- Privacy-first: No personal data or IPs stored, no cookies, fully GDPR/CCPA/PECR compliant.
- Ultra-lightweight script (<1KB) that doesn't slow down your site.
- Simple, clutter-free dashboard showing key metrics on one page.
- Goal & conversion tracking via custom events, funnels, revenue attribution, and outbound link clicks.
- Real-time traffic monitoring and insights.
What It Can't Do
- •Cloud version is paid (per-site subscription). Free Community Edition releases major updates twice a year; latest features may be delayed.,Community Edition lacks premium features (marketing funnels, ecommerce revenue goals, SSO, Sites API) and requires manual server maintenance and upgrades.,Self-hosting requires Docker/Linux knowledge; not suitable for non-technical users.
Use Cases
- Replace Google Analytics with a privacy-compliant, cookie-free web analytics solution.
- Track traffic sources, user behavior, and conversions for blogs, corporate sites, or e-commerce.
- Self-hosted analytics for privacy-sensitive industries (healthcare, education, etc.).
- Independent sites that want to avoid data sharing with ad platforms.
Plausible Analytics is an open source, privacy-focused web analytics tool that provides simple, actionable insights without tracking personal data. It is a lightweight, cookie-free alternative to Google Analytics, fully compliant with GDPR, CCPA, and PECR. The script is tiny (under 1KB), loads instantly, and works with modern frameworks and SPAs out of the box. Key features include clutter-free dashboards, real-time traffic monitoring, goal tracking, conversion funnels, email/Slack reports, Google Search Console integration, and a robust API. Available as a managed cloud service (paid) or self-hosted Community Edition (free). The project is independently funded by subscribers, not ad revenue, ensuring user data never leaves EU servers in the cloud version.
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Getting Started
Download installer
Click the button above to download the installer for your system
Install the software
Double-click the downloaded installer and follow the prompts
Step 1: Sign up at https://plausible.io/register (cloud, ~2 mins) or self-host using Docker (requires a Linux server).
Step 2: Add the tracking snippet (auto-generated) to your website's <head> section.
Step 3: Log into Plausible dashboard to view real-time stats; set up goals and campaigns as needed.
- Step 1: Sign up at https://plausible.io/register (cloud, ~2 mins) or self-host using Docker (requires a Linux server).
- Step 2: Add the tracking snippet (auto-generated) to your website's <head> section.
- Step 3: Log into Plausible dashboard to view real-time stats; set up goals and campaigns as needed.
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Open Source Transparency
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Remove the Plausible tracking script from your website to stop data collection. For cloud, cancel subscription and data retention is configurable. For self-hosted, delete the Docker containers and data directory.
No Extra Dependencies
Ready to use after download. No additional runtime required.
Having issues? Check the FAQ below
3 FAQs
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