Matomo
Matomo is the leading open-source web analytics platform that gives you full ownership of your data. A privacy-friendly alternative to Google Analytics.
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Self-host your analytics, keep full data ownership. A powerful, ethical Google Analytics alternative.
Core Features
- Full data ownership: all visitor data stored on your own server and database
- Real-time analytics reports: see visits, sources, behavior instantly
- Privacy-first: GDPR/CCPA compliant, built-in cookieless tracking
- Powerful & extensible: 50+ official plugins, e-commerce, goals, custom variables
- Modern dashboard: drag-and-drop, multi-user permissions
What It Can't Do
- •Requires PHP 7.2.5+ and MySQL 5.5+/MariaDB; high-traffic sites should monitor server performance and storage; configure HTTPS and regular database backups after installation.
Use Cases
- Website owners wanting to ditch Google Analytics and protect visitor privacy
- Small/medium businesses needing a free, full-featured analytics solution
- Organizations requiring deep customization for conversion tracking and reporting
Detailed Introduction
Matomo (formerly Piwik) is a full-featured, self-hosted web analytics software installed on your own server. It provides real-time reports, goal tracking, e-commerce analytics, custom dashboards, and over 50+ plugins. With Matomo, you retain complete control over visitor data, ensuring GDPR and privacy compliance. Used on over 1.4 million websites worldwide, it's a powerful, ethical alternative to Google Analytics that respects user privacy and provides transparent, actionable insights.
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Getting Started
Download installer
Click the button above to download the installer for your system
Install the software
Double-click the downloaded installer and follow the prompts
Step 1: Download the latest Matomo from matomo.org/download
Step 2: Upload the archive to your web server root directory and extract
Step 3: Point your browser to that directory, follow the installation wizard to configure the database
- Step 1: Download the latest Matomo from matomo.org/download
- Step 2: Upload the archive to your web server root directory and extract
- Step 3: Point your browser to that directory, follow the installation wizard to configure the database
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Open Source Transparency
View GitHub SourceUninstall Info
Delete the Matomo directory from your server and drop the corresponding MySQL database (usually named 'matomo') to fully uninstall.
No Extra Dependencies
Ready to use after download. No additional runtime required.
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